- COLLECTIBLE STAR WARS PACKAGING -

To kick-off the premiere of the new Star Wars movie, Kraft created collectible Mac & Cheese boxes to bring your favorite characters to the dinner table.
May the fork be with you.

Role: Copywriter
Agency: CP+B

 
 

On a bubbling stove-top in a galaxy far, far away, brews the cheesiest lunch, fit for a Jedi. In between duels you’ll feast, armed with a fork, diving into the gooiest noodles to feed the Force. From the kitchen table to the lips of a leader, you’re just a few delicious noodles away from fighting the tyranny of the Dark Side. The future of the galaxy lies in the cheesy depths of your dish.

Dine on, Jedi.

 

A burner flickers in a galaxy far, far away. A pre-duel dinner is prepared to serve your cheesy conquest against the rebellion. You sit at the head of the table, enemies nearing your bowl. Each delicious noodle helps channel your inner gooiness. Your continued conquest of the galaxy lies in the cheesy depths of your dish.

Dig into the Dark Side.